We employ various research methods to gather information and generate valuable insights, including surveys, interviews, data analysis, and market studies. The research process is broken down into several stages to ensure accuracy and reliability:

Six Steps of Our Research Process

1. Identifying the Area of Study: Our expert researchers work closely with clients to determine the specific area of interest and the study’s objectives, leveraging Kenya’s market trends and the Big Four Agenda for impactful solutions.
2. Choosing the Topic: We assist in refining the topic to align with our client’s strategic goals, such as Kenya’s urban development priorities, positioning us as one of Kenya’s top market research firms.
3. Formulating a Research Plan: Our researchers develop a comprehensive plan with appropriate methodologies, tools, and timelines, ensuring robust results for market research and data analysis in Kenya.
4. Data Collection: Our team employs primary and secondary data collection services in Kenya, utilizing mobile data collection and BIM, as seen in a Kenyan health study, to gather accurate information while maintaining ethical standards.
5. Analyzing Data: The data is analyzed using sophisticated statistical and analytical techniques, including quantitative research in Kenya, qualitative research in Kenya, and mixed-methods analysis, to extract meaningful insights.
6. Writing Up the Study: We present the research findings in a detailed report with actionable recommendations, offering Kenya’s best survey research services for clear and impactful deliverables.

Our Data Collection Methods

Primary Data Collection

Our primary data collection methods include both quantitative research and qualitative research techniques.

• Quantitative Methods: Include statistical, mathematical, and computational techniques for analyzing observable phenomena. We specialize in quantitative research in Kenya to provide data-driven insights.
• Qualitative Methods: We use interviews, open-ended questionnaires, focus groups, case studies, and observational methods to gather in-depth information. Our qualitative research in Kenya explores complex subjects in detail.

Secondary Data Collection

We also utilize secondary data from existing sources such as books, journals, government records, and proprietary databases to enhance the validity and reliability of our studies.

Data Collection Tools

We use a range of tools for data collection services in Kenya to suit different research environments:

• Survey CTO: A mobile data collection app that is reliable, secure, and scalable, perfect for researchers working in challenging environments.
• SurveyMonkey: An excellent tool for designing and deploying surveys, offering a wide range of templates and questions to gather data efficiently.
• KoBoToolbox: This suite of tools is instrumental in humanitarian contexts and allows for effective data collection in field settings.